Joel Grimes


Joel’s Studio Space

Yes, I am now in the Phoenix Valley and I am excited to announce a workshop here at my new studio in Avondale. The studio is just 15 minutes west of downtown Phoenix.  I now have a 2600 sq. ft. space that is a perfect location to hold a workshop. (Pictures coming soon)

This workshop is a must for those who want to take the mystery out of using strobe lighting and learn to become a creative force and THINK LIKE AN ARTIST.

Throw out those lighting diagrams, those annoying lighting ratios and sell your flash-meter on eBay. Well, that may be a bit drastic, but think about this; a technical instrument can never make a creative artistic decision, this is reserved for the human mind.  

Over the two days I will be covering how to use all sorts of modifiers such as soft boxes, the beauty dish, octagon banks, umbrellas, grids, etc., while working from an intuitive, feeling approach.  This is without question the key to the whole creative process.  You will be presented with ways on how to develop your personal creative vision that is unique to you.

Over the two days, I will be having a few fashion/beauty/sports models on site for the hands on lighting demonstration portions.  Each of the attendees will have an opportunity to experiment with the various lighting techniques covered in the lectures, so bring your basic camera kit!

And not to be overlooked, I will be covering my Photoshop techniques used in my photographs, including the HDR techniques used for all my backgrounds.  I hold back nothing in revealing my photographic process. 

WORKSHOPS - Phoenix, Arizona  (Avondale)

Sign Up


If you have any questions contact


Workshop Outline

Taking your creative vision to the next level

•   Recognizing your greatest asset.

  1. Developing your personal vision.

  2. Promoting yourself as an artist, not a technician.

  3. Keeping up with the industry trends.

  4. The basic fundamentals of lighting.

  5. Breaking the established rules.

  6. Experimentation is the key to innovation.

  7. Hands on lighting demonstrations.

  8. Capturing the image is just the beginning.

  9. Mastering Photoshop is a necessity.

  10. Some tricks of the trade.

  11. Keeping it simple.

  12. Marketing - Competing in todays marketplace.

Limited to 15 Attendees!

Studio Address

1050  N. Fairway Dr. Suite H-102

Avondale , AZ  85323

Cancellation/Refund Policy

Due to a cancellation, payment will be refunded 100 % (minis the 3% credit processing fee) if notification is at least two weeks prior to the workshop date. If there is a cancellation during the last two weeks prior to the workshop date, and we are able to fill your slot we will issue a refund.

Workshop Schedule

Saturday-Day One

9:00 – Introduction

9:30 – Developing your personal vision

10:30 – The basic fundamentals of lighting

12:00 – Lunch

1:00 – Lighting Demonstrations with the models

2:30 – Hands on shooting.

5:30– End of Day One

Sunday-Day Two

9:00 – Photoshop Edgy Techniques,

10:15 - Break

10:30 - Photoshop Beauty Retouching

12:00 – Lunch

1:00 – More Lighting Demonstrations

2:00 - More Models to shoot!

4:00 – Competing in today’s marketplace

5:30 – End of Day One

Things to Bring

Please bring your basic digital camera kit, tripod and a laptop computer if you have one.   

Meals & Accommodations

Travel, lodging and meals are separate.  We will be taking a one hour lunch break off premises each day.


Read what some of the attendees have said about the past workshopsWorkshops_Lectures_Testamonials.html

Phoenix AZ - March 22-23, 2014


Sold Out