History has proven that photographers who create the best pictures aren’t always the most successful.  This is because the key to creating an income primarily boils down to one thing, marketing. 

Studies have shown that only 5% of creative artists market effectively. How do we know when we fall into that 5%?  When we are out-billing 95% of our competition.  

The challenge is how do we get into that 5% category?  Well, Joel takes you through a step-by-step explanation of how to do just that.   He begins by revealing the two single biggest reasons most of us fail at the marketing process.  From topics like keeping up with the trends in the marketplace, who’s not your competition, falling into the trap of procrastination, determining who’s your potential clients, getting your foot in the door, what is the determining factor on who gets hired, determining the value of your services, and much more.  This video is a must for those who want to increase their market share and out perform their competition.